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Changes to way2sms platform according to new SMS regulations by TRAI

Posted on 04th Nov 2011

Dear User,

As many of you may be aware, the Telecom Regulatory Authority of India (TRAI) recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. Starting from sept 27th 2011 every SMS service provider has to adhere to the new TRAI NCPR (National Customer Preference Register (NCPR)) guidelines. Check for more details on new TRAI guidelines.

Being the Leader in the mobile messaging, Way2sms strictly adheres to TRAI guidelines from Sept 27th in order to protect consumer privacy from SMS spammers. As part of implementing new TRAI guidelines, way2sms has worked tirelessly to further upgrade our internal processes, technology, and team to ensure smooth functioning of the whole messaging activity on way2sms.

In order to adhere to TRAI guidelines way2sms is also changing its messaging policies from 27th of Sept. 2011 onwards.

Changes on way2sms

  • According to the New TRAI guidelines,Starting from Sept 27th 2011 messages sent via way2sms does not deliver SMSes to DND Registered mobile numbers. However, Way2SMS displays DND Registered mobile numbers data while submitting your message.
  • Also Way2SMS is changing its group Message structure. Messages sent via way2sms will be sent as TD- 677800 (677800 is the Unique number allotted by Telecom operator to way2sms) as the sender.Your Mobile number and a 8 letter Nick name will be inserted in your message by default.No longer you can send SMS with mobile number as sender.However you can continue to enjoy 140 characters message same as before.
  • Also According to TRAI new regulations, way2sms does not allow messaging between 9PM to 9AM every day.

We seek your understanding as we continue to employ our best efforts to ensure smooth functioning of the way2sms platform.

We regret any inconvenience caused to you.

Enjoy SMSing

Way2SMS Team.

Note: Way2SMS doesn't Send group SMS to DND registered numbers. To Receive Messages from group sms you must de-Register by texting STOP DND to 1909.

Leave Comment


alam :
19th Oct 2011

I send to all contact no

Sanjayrb :
19th Oct 2011

After sending sms STOP DND to 1909 it gives message that incorrect ketword. How to get rid of DND to receive smes from way2sms

baskar :
19th Oct 2011

Tis trai hell you goddamn idiot...

johndiwakar :
19th Oct 2011

way 2 sms is very useful to send useful messages to the persons/mobiles within the guidelines of TRAI.

priyanka :
19th Oct 2011

m very upset and i ant understand y d sms not gone 2 some people

Unknown :
19th Oct 2011

This is disturbing to me to send the SMS to all, i dont like this feature in way2sms

19th Oct 2011

TRAI has to change its policy

19th Oct 2011

It is realy disturbing to the consultant and sharing their views via sms. In fact some solution must bring by TRAI and come out with some solution.

19th Oct 2011

very interesting web side

19th Oct 2011

Please Request TRAI to facilitate me to send SMS 24 hrs. So please de-Register all my friends STOP DND to 1909

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