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Changes to way2sms platform according to new SMS regulations by TRAI

Posted on 04th Nov 2011

Dear User,

As many of you may be aware, the Telecom Regulatory Authority of India (TRAI) recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. Starting from sept 27th 2011 every SMS service provider has to adhere to the new TRAI NCPR (National Customer Preference Register (NCPR)) guidelines. Check for more details on new TRAI guidelines.

Being the Leader in the mobile messaging, Way2sms strictly adheres to TRAI guidelines from Sept 27th in order to protect consumer privacy from SMS spammers. As part of implementing new TRAI guidelines, way2sms has worked tirelessly to further upgrade our internal processes, technology, and team to ensure smooth functioning of the whole messaging activity on way2sms.

In order to adhere to TRAI guidelines way2sms is also changing its messaging policies from 27th of Sept. 2011 onwards.

Changes on way2sms

  • According to the New TRAI guidelines,Starting from Sept 27th 2011 messages sent via way2sms does not deliver SMSes to DND Registered mobile numbers. However, Way2SMS displays DND Registered mobile numbers data while submitting your message.
  • Also Way2SMS is changing its group Message structure. Messages sent via way2sms will be sent as TD- 677800 (677800 is the Unique number allotted by Telecom operator to way2sms) as the sender.Your Mobile number and a 8 letter Nick name will be inserted in your message by default.No longer you can send SMS with mobile number as sender.However you can continue to enjoy 140 characters message same as before.
  • Also According to TRAI new regulations, way2sms does not allow messaging between 9PM to 9AM every day.

We seek your understanding as we continue to employ our best efforts to ensure smooth functioning of the way2sms platform.

We regret any inconvenience caused to you.

Enjoy SMSing

Way2SMS Team.

Note: Way2SMS doesn't Send group SMS to DND registered numbers. To Receive Messages from group sms you must de-Register by texting STOP DND to 1909.

Leave Comment


Sandip :
20th Oct 2011

Limitations on group SMS should be reviewed by TRAI. There should be "Non-Commercial" and "Commercial" group categories. TRAI or Way2SMS should have means to evaluate definitions of such groups. Hope the criteria will be modified in this era of rapid communication.

vipin r singh :
20th Oct 2011

I am recently join the way to sms its a very fast and nice service. And as per comments i saw all are suffring bec of TRAI its a not for single person issue any one cant helped abt that yarr rules is rules. Bec I am also worked with telecom industy one night change the dream.

AJAYsp :
20th Oct 2011

Wat has happened 2 our Indian Govt.,Implementing such stupid regulations n making a big nuisance among youths.... Friends let us join our hands n protest against dem...Ours z a democratic nation n how dey can restrict our rights???? Plz think off.... :)

dheeraj dubey :
20th Oct 2011

i send a sms many times to stop dnd to 1909 but nothing good happened, my mobile bars automatically,its very sad,,how telecom service provider decided this is resister or not

joshuva :
20th Oct 2011

TRAI should allow d messages 2 dnd numbers it will be useful 2 people...........................................................................................................

pardhasaradhi :
20th Oct 2011

please give elabarate direction to SMS DND I HAVE 150 NUMBERS NOW I AM SENDING FOR 75 NUMBERS ONLY ,

Milind Hardas :
19th Oct 2011

After sending sms STOP DND to 1909 it gives message that incorrect ketword. How to get rid of DND to receive smes from way2sms

19th Oct 2011

After sending sms STOP DND to 1909 it gives message that " PL/SQL numeric or vallue error : cahracter string buffer too small" i am using reliance network ......i can not able to recieive way 2 sms mail alerts ..and i also added way2sms in gmail a/c to receive message when ever mail had came but present to my it was not friends a/c it was working what the proble can any 1plzz reply

sathya :
19th Oct 2011

pls change the rule 9pm-9am..its really not adjustable. pls do consider.

Vandana Nevgi :
19th Oct 2011

Thank u 4 increasing the no of sms at one go from 20 to 30, but dil mange moor.

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