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Changes to way2sms platform according to new SMS regulations by TRAI

Posted on 04th Nov 2011

Dear User,

As many of you may be aware, the Telecom Regulatory Authority of India (TRAI) recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. Starting from sept 27th 2011 every SMS service provider has to adhere to the new TRAI NCPR (National Customer Preference Register (NCPR)) guidelines. Check for more details on new TRAI guidelines.

Being the Leader in the mobile messaging, Way2sms strictly adheres to TRAI guidelines from Sept 27th in order to protect consumer privacy from SMS spammers. As part of implementing new TRAI guidelines, way2sms has worked tirelessly to further upgrade our internal processes, technology, and team to ensure smooth functioning of the whole messaging activity on way2sms.

In order to adhere to TRAI guidelines way2sms is also changing its messaging policies from 27th of Sept. 2011 onwards.

Changes on way2sms

  • According to the New TRAI guidelines,Starting from Sept 27th 2011 messages sent via way2sms does not deliver SMSes to DND Registered mobile numbers. However, Way2SMS displays DND Registered mobile numbers data while submitting your message.
  • Also Way2SMS is changing its group Message structure. Messages sent via way2sms will be sent as TD- 677800 (677800 is the Unique number allotted by Telecom operator to way2sms) as the sender.Your Mobile number and a 8 letter Nick name will be inserted in your message by default.No longer you can send SMS with mobile number as sender.However you can continue to enjoy 140 characters message same as before.
  • Also According to TRAI new regulations, way2sms does not allow messaging between 9PM to 9AM every day.

We seek your understanding as we continue to employ our best efforts to ensure smooth functioning of the way2sms platform.

We regret any inconvenience caused to you.

Enjoy SMSing

Way2SMS Team.

Note: Way2SMS doesn't Send group SMS to DND registered numbers. To Receive Messages from group sms you must de-Register by texting STOP DND to 1909.

Leave Comment


milind :
26th Oct 2011

it is difficult to contact my students for urgent work.DND is inconvenient but marketing companies are taking undue advantage of it.dnd should be only for marketing companies.

Amanullah :
26th Oct 2011

Time is precious,so to utlise every bit of time 24 hour sms service should be allowed.

Amit :
26th Oct 2011

Please Request TRAI to facilitate me to send SMS 24 hrs

Amit :
26th Oct 2011

Please Request TRAI to facilitate me to send SMS 24 hrs

raju :
26th Oct 2011

group sms not going

AshokJena :
26th Oct 2011

This is very painful please rejudge on this and try to make 24 hrs

26th Oct 2011

please start my way2sms id

ganesh :
25th Oct 2011


25th Oct 2011

Sir,When stop DND to 1909 was sent,it is exhibiting as wrong Key word. Please inform me as what to be done to receive sms through way 2 sms

ashwin :
25th Oct 2011

TRAI..pls understand d need of messaging!!! Calling rates r high and d only way of keeping in touch with our loved ones are through messages!!! So pls jst throw away dis rule as nothings gonna work,if u make msgs limited!!

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