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Changes to way2sms platform according to new SMS regulations by TRAI

Posted on 04th Nov 2011

Dear User,

As many of you may be aware, the Telecom Regulatory Authority of India (TRAI) recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. Starting from sept 27th 2011 every SMS service provider has to adhere to the new TRAI NCPR (National Customer Preference Register (NCPR)) guidelines. Check for more details on new TRAI guidelines.

Being the Leader in the mobile messaging, Way2sms strictly adheres to TRAI guidelines from Sept 27th in order to protect consumer privacy from SMS spammers. As part of implementing new TRAI guidelines, way2sms has worked tirelessly to further upgrade our internal processes, technology, and team to ensure smooth functioning of the whole messaging activity on way2sms.

In order to adhere to TRAI guidelines way2sms is also changing its messaging policies from 27th of Sept. 2011 onwards.

Changes on way2sms

  • According to the New TRAI guidelines,Starting from Sept 27th 2011 messages sent via way2sms does not deliver SMSes to DND Registered mobile numbers. However, Way2SMS displays DND Registered mobile numbers data while submitting your message.
  • Also Way2SMS is changing its group Message structure. Messages sent via way2sms will be sent as TD- 677800 (677800 is the Unique number allotted by Telecom operator to way2sms) as the sender.Your Mobile number and a 8 letter Nick name will be inserted in your message by default.No longer you can send SMS with mobile number as sender.However you can continue to enjoy 140 characters message same as before.
  • Also According to TRAI new regulations, way2sms does not allow messaging between 9PM to 9AM every day.

We seek your understanding as we continue to employ our best efforts to ensure smooth functioning of the way2sms platform.

We regret any inconvenience caused to you.

Enjoy SMSing

Way2SMS Team.

Note: Way2SMS doesn't Send group SMS to DND registered numbers. To Receive Messages from group sms you must de-Register by texting STOP DND to 1909.

Leave Comment


Prithish :
01st Nov 2011

Please take any action to stop TRAI rules, bcoz of that rules I was suffering lot, I can't able to chat with my LOVED GIRL Priya.... Not only me, many of the BOYS and GIRLS suffering lot by this TRAI rules.. Missing lot my WIFE.... Saying with tears...

01st Nov 2011

I was really upset, I will share regular messages my friends, TRAI rules is BAD

jhrao :
31st Oct 2011

Please Request TRAI to facilitate me to send SMS 24 hrs

kuldeep :
31st Oct 2011

stop this trai.... please allow me to do sms 24 hours.....

Fasi :
31st Oct 2011

TRAI Rules are more strict.

namrata more :
30th Oct 2011

why are the messages not submit way2sms does not deliver group SMSes to DND registered Numbers.what should i do for send msges to DND registered Numbers......ple replyyyyyyyyyyyy

Yuvaraj :
30th Oct 2011

i like this lovely site

vijaykumaran :
29th Oct 2011

How to send group sms more than 500 per day ?? There is any possibilities pls help me.. thanks in advance

Juber :
29th Oct 2011


BanwariLal :
28th Oct 2011

TRAI is bad,

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