Changes to way2sms platform according to new SMS regulations by TRAI
Posted on 04th Nov 2011
As many of you may be aware, the Telecom Regulatory Authority of India (TRAI) recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. Starting from sept 27th 2011 every SMS service provider has to adhere to the new TRAI NCPR (National Customer Preference Register (NCPR)) guidelines. Check www.nccptrai.gov.in for more details on new TRAI guidelines.
Being the Leader in the mobile messaging, Way2sms strictly adheres to TRAI guidelines from Sept 27th in order to protect consumer privacy from SMS spammers. As part of implementing new TRAI guidelines, way2sms has worked tirelessly to further upgrade our internal processes, technology, and team to ensure smooth functioning of the whole messaging activity on way2sms.
In order to adhere to TRAI guidelines way2sms is also changing its messaging policies from 27th of Sept. 2011 onwards.
Changes on way2sms
We seek your understanding as we continue to employ our best efforts to ensure smooth functioning of the way2sms platform.
We regret any inconvenience caused to you.