Way2SMS seeks to adapt to changing tech trends - Live Mint
Posted on 13th Oct 2011
Firm plans to acquire e-commerce companies that have a viable business model, but are unable to attract traffic
Hyderabad: When Raju Vanapala, 31, started personal computer-to-mobile phone messaging service Way2SMS in December 2006, he had no inkling that in five years it would become one of India s fastest growing Internet companies with 19 million users, adding an average 24,000 new users daily.
On the way, Way2SMS achieved another feat it ended 2010 as the eighth fastest rising keyword searched on Google India in the year, behindwebsite IRCTC, mobile phone maker Micromax, video sharing website YouTube, football s governing body Fifa, social networking site Facebook, cricket live score and microblogging site Twitter, in that order.
Vanapala s business model is simple. He buys short messaging service (SMS) packs in bulk from mobile phone companies, including Bharat Sanchar Nigam Ltd and Idea Cellular Ltd, and offers text messaging free of cost to registered users of Way2SMS, operated by Way2Online Interactive India Pvt. Ltd.