Way2SMS- (Worlds largest Personal messaging community)
Launched in Dec 2006, way2sms.com has revolutionised PC to Mobile messaging across the world and has evolved as the largest personal messaging community world wide with users from across 130 countries. According to Juxt Consult s India online 2011 research, 54% of the total netizens are engaged in PC to Mobile messaging activity and way2sms has nearly 80% market share in the segment.
Way2SMS helps users to send SMS to any mobile in the country. Sending messages from Way2SMS is Free , easier, and personal; above all messages are delivered in just few seconds.Every day, millions of SMSes are being sent via Way2SMS. The numbers are growing rapidly.
These numbers tells the story of how we ve grown over the past 4 years in terms of number of SMS delivered per day. Users were sending over 6 lakh SMSes per day in 2008. By 2009 that number was 25 lakh SMS per day, and by 2010 it has grown to 75 lakh per day. Today we are touching 15 million SMS per day. That s an average of 500 throughput per second during the day hours.We consider every message as highly time critical, So, we have tailored our platform to deliver every single message in less than 10 seconds time. Our Robust and highly scalable infrastructure can deliver over 2000 messages per second. Our top quality delivery coupled with exceptional delivery speed has made way2sms highly popular among the internet users.
Being the first player to introduce PC to Mobile messaging, we continued our innovation with free email alerts on mobile, integration of IMs etc.,.Positioning WAY2SMS as a 360° communication tool has helped us to become 20 million strong in very short period.Way2SMS has become integral part of 20 million peoples life by carrying their emotions, feelings and happiness.
Some of our key performance indicators
With Way2SMS, We are not only saving money to millions of way2sms users, We are excited that we are helping over 1800 non profit organizations to communicate to their volunteers. We See Our service helping Hospitals, Schools, Police departments, Revenue divisions, agricultural departments and other government bodies across various states in the country. The fact that we were largely been adopted by the society for many good reasons is inspiring and rewarding.
Although SMS has gained tremendous popularity, its growth has been hampered in countries such as India due to high costs that have to be borne by the mobile user. Every media is largely funded by advertisers except mobile . Participation of advertisers in any media will bring down the costs enormously to the end users. You take the television Media, One can enjoy over 150 channels , 24 hours by just paying Rs.3 - 5 per day. News paper with 40 pages costs just Rs.2 per day. Its all because of the advertisers who funds the rest on behalf of the consumers.
Currently India s mobile user base is more than a staggering 40 crores. When it comes to end subscribers, the advertising potential is as huge as the Indian print media. However, Indian advertisers, till recently, did not have the right platform to reach out to this ever growing base of Indian mobile users.
Furthermore, brand & media companies have been trying to reach out to their consumers on mobile phones in mobile dense countries like India. These advertisers prefer targeted advertising capturing the users attention. Traditional advertising channels such as TV, Radio, newspaper, billboards and the like, were not able to capture the complete attention of the consumers. SMS marketing is thus a great tool to acquire and retain customers ensuring that a high level of brand loyalty is maintained.
Trying to address these problems and combining the needs of consumers and advertisers, Way2SMS has come up with the idea of giving partial screen space to advertisers and the rest to the mobile users. Since the advertiser funds the user communication, users can communicate more for nothing. Moreover, from an advertiser s point of view, his money is well spent, since every user acts as a brand ambassador for the advertiser.