Way2SMS

We hit a big milestone on 8th of Aug– 5 million people around the country are now using WAY2SMS. This is a really delightful moment for us.So We just wanted to take this moment to say, “THANKS” to every one

Highlights

* We are adding more than 25000 new users every day
* Ranked as top 3oth most used portal in india( source: alexa).
* Delivering over 120 million messages every month
* generating more than 150 million page views in a month.
* users from across 126 countries.

Being the first player to introduce free messaging, we continued our innovation with free email alerts on mobile, integration of IMs etc.,.Positioning WAY2SMS as a 360º communication tool has helped us to become 5 million strong in very short period.

We became part of your life by carrying your emotions, feelings and happiness.We spend all our time here trying to build the best possible product that enables you to become more organized and stay connected, so the fact that we’re growing so quickly all over the world is very rewarding. Thanks for all your support and stay tuned for more great things in the future.

Although SMS has gained tremendous popularity, its growth has been hampered in countries such as India due to high costs that have to be borne by the mobile user. Every media is largely funded by advertisers except mobile . Participation of advertisers in any media will bring down the costs enormously to the end users. You take the television Media, One can enjoy over 150 channels , 24 hours by just paying Rs.3 – 5 per day. News paper with 40 pages costs just Rs.2 per day. Its all because of the advertisers who funds the rest on behalf of the consumers.

Currently India’s mobile user base is more than a staggering 40 crores. When it comes to end subscribers, the advertising potential is as huge as the Indian print media. However, Indian advertisers, till recently, did not have the right platform to reach out to this ever growing base of Indian mobile users.

Furthermore, brand & media companies have been trying to reach out to their consumers on mobile phones in mobile dense countries like India. These advertisers prefer targeted advertising capturing the users’ attention. Traditional advertising channels such as TV, Radio, newspaper, billboards and the like, were not able to capture the complete attention of the consumers. SMS marketing is thus a great tool to acquire and retain customers – ensuring that a high level of brand loyalty is maintained.

Trying to address these problems and combining the needs of consumers and advertisers, Way2SMS has come up with the idea of giving partial screen space to advertisers and the rest to the mobile users. Since the advertiser funds the user communication, users can communicate more for nothing. Moreover, from an advertiser’s point of view, his money is well spent, since every user acts as a brand ambassador for the advertiser.

We have seen explosive growth in the last couple of years. We have been adding a million new users for every 40 days. As a result, tens of thousands of mails, requests and feedbacks sent to Way2SMS every week – inspired us and got us thinking.Over the last couple of months, I have been trying to figure out ways to reach out, listening, and generally get more in touch with those outside of No.89,Jubilee Hills, Hyderabad.

The first visible and quick result of that is WAY2SMS BLOG. I hope this will bridge the gap between you and Way2SMS.As you might expect, the first post is by Raju Vanapala , CEO of Way2SMS.Over the coming weeks and months, other folks from our team will make appearances to talk about who they are, what they do, and so on.

at Way2SMS Blog, You could find posts on Feature updates, Whats going on at Way2SMS, New features, Answers to user FAQs, Technology awareness, Insiders (Engineers, UI designers etc.,) experience, Behind the screen stories and Our milestones

If there are topics you’d like to see show up on the blog,  post a comment to let us know.

Stay Connected, Lot more to come

Cheers

Raju Vanapala

CEO, WAY2SMS.COM

raju at way2sms.com