Worlds Largest Personal Messaging Community



KISS - Keep it short n simple

Want food? How about instant noodles or curry packs? Want entertainment? How about live streaming? Want news? How about a short news app?

Fast paced lives, technology and gadgets have turned instant gratification into an imperative and not a luxury that it was once considered to be. The theory of a longer route being the righter route is no longer valid in the age of the internet. Be it the little tweets or the short news apps, the formula is simple- the acronym translates to KISS Keep it short n simple.

It s been a little less than a year since way2 made a formal foray into the short news space in Dec 2015. The numbers have grown exponentially since then and we d like to let you know how we work to get you the best, the most relevant and the right crux of the news in less than 400 characters from a news piece which may run into 400-1000 words.

So there is a method to the madness. It is not mere precis writing. It is about holding the essentials of what, where, why, when, how in place. It is getting the bang for each letter and word that we put there.

We have Donald Trump in the news every day, but what is the news piece really trying to say, about how much of a bigot he is, or how lame some of his statements are or how the whole world is scared to have a xenophobic guy run the most powerful country in the world.

We also have a new phone being launched almost every month. But what does our reader want to know. The phone specifications or its price or its availability or company credibility or how this has one particular feature that everyone is dying to know about.

There is a murder which TV anchors have been crying hoarse over for over a year. But do we give it as plain facts or temper it a bit to make it lose the sensationalism?

That got you thinking right? Well yes indeed, short news is anything but a small job. Sifting through hundreds of news stories to write those 100 which will interest our reader, is not child s play. And then the peg, the essence of a news piece, which will stay with the reader, is a matter of reporting integrity where you sensationalize less and present more of factual information without distorting the story thread. And last but not the least, is giving all of this within minutes of what happens as it happens.

So we have to be thinking quick on the feet, slow on the sensationalism or sleaze, rapid on the delivery, and high on content. Short news is not selling news short, short news is the BIG news in today s time and space. Get your short news, get way2.



Beware of fraudsters who call up to say way2SMS has a lucky prize for you

We have recently received mails from our users informing us of how they have been tricked by fraudsters, who have falsely claimed that they are from way2sms. Just to give you an idea of how these tricksters operate. An unsuspecting user gets a call. The caller identifies himself by falsely stating that he is from way2sms. The caller then weaves a fictitious story saying, You have won a necklace worth Rs.6500 in a lucky draw and also phone talk time of Rs.3000. Thereafter he asks the person receiving the call to pay Rs 995 as taxes to get that gift.

Some gullible users have fallen prey to these trick calls. They have actually paid the money and got a trashy necklace worth not more than Rs 50 and a fake recharge coupon, which obviously does not work. This seems to be a classic case of organized fraud wherein different users are getting calls from different numbers projecting the same story of lucky draw and free talk time. When the same number from which the call came is contacted again, it seems that there is no right person to take that call.

We have received mails from various areas across the country, so this is not a region-specific fraud. We would like to inform our users that way2sms has not conducted any such lucky draw and if they receive a phone call such as one mentioned above, they must know that it is a fraud. Nor are we as a company doling out free talk time to any users. We would urge you to exercise utmost caution in the event of any such phone call and write to us immediately informing us of the phone number of the caller so that legal action can be taken at our end.



Make Way for Way2

It is time for us to announce a new beginning. We have been preparing for it for long and the moment is now ripe for us to take off from the launch pad onto a real exciting form. First of all, we are becoming leaner with our app name. And second, we are becoming keener with offering much more than just sms to our audience. With the new name comes the second bit, the keener part. This part is what is going to give a whole new dimension to our changing identity while continuing with our erstwhile service of free sms. way2 is an app that brings to you short summarized nuggets of news in local languages, in a magazine style format. Way2 will offer short news bytes in Hindi, Marathi, Malyalam, Tamil, Bangla, Gujarati, Telugu and Kannada, as also in English. Way2 editors scour multiple news sources, local dailies, TV news channels, websites and blogs, RSS feeds, magazines and summarize each news story in just 400 characters. The idea is to enable the reader to assimilate all the major occurrences across the world without having to spend too much time poring over lengthy articles. However, in case the reader wants to read further, there is the option of going to the original site for exploring the news in greater detail.

The genesis of offering this new product is that we want to become an essential part of our consumers daily lives like we already have with way2sms. Way2 gets over 400,000 visitors a day and sees 12,000 new downloads. News consumption is a daily habit for most people. Also a huge chunk of people may have access to the Net but not to news in their local language. With way2, we are foraying into the large untapped segment of news readers who want to consume news in their native language.

With a 45 million strong user base we have the aspiration to become a matter of habit for our users. The local language user base has increased by 47 per cent in June 2015 (as compared to June 2014). The next surge of Internet users will be from the rural and suburban areas who would want more content in the vernacular. And with news being the most essential of all content, way2 seeks to fulfill the need of this particularly huge segment.

So there s lot of excitement and promise as also there is lot of research and diligence as we go live with way2. Considering the multitude of mobile phone devices with differing viewing windows, coupled with varied availability of internet across India s geography, Way2 faced a huge challenge with respect to ensuring seamless viewing. The Way2 app that you see has undergone hundreds of hours of testing on various devices, to ensure uninterrupted reading pleasure. To access Way2: It s pretty simple. Search for Way2News app, click download, confirm phone authentication with provided access number, and Way2 is all set. You can customize the app for language, subjects you prefer reading about, and also search current and previous posts about any topic/subject.



The Diwali Connect with way2sms


The basic premise of most festivals is the social connect they offer to people to reach out to each other. More than the religious or ethnic origin, what makes the festival of lights so spectacular is that it gives each of us a chance to bond with others. It may be coming home for all family members or long forgotten friends placing a call or message to reach out on the occasion. Festivals actually reiterate our need as human beings to reach out and connect. As technology catches up in all our interpersonal spaces, what better way than to send out Diwali messages for your loved ones using way2sms. This Diwali way2sms wishes you a great connection and bonding with friends and family. Go ahead light up this Diwali with your messages on way2sms.



Come November, and we unveil our new identity

Hello there everyone. We told you in our last blog how way2sms app is going to don a new identity very soon. And that too without taking away from the comfort of experience that you already have with us. Well all this is not just to raise the curiosity quotient but to keep you all in the loop of information so that you are up and about to receive us in our new package as and when it happens. We plan to give a whole new look and feel to the app and as the tagline of our mailer says, ' We connected you to your friends; now we connect you to the whole world.'

So the most important question in your mind would be - why change? Well for us a change is not merely bringing about a new thing, it is also a step up on our progress curve. After carefully analyzing the needs of our users, what is it that they really want, we went in for a well thought out change. This change, like we have said before is an extension of what way2sms already is and of course has a twist of something new.

As you can see, we have a brand new logo, which is a precursor to the new look that our app is also going to get - something simplistic yet snazzy at the same time. You also know that November is the month where we bare it all - our new look, our new service and believe you us, despite the novelty of it all, you will transition so smoothly into our new form, it would be just like stepping into a pair of your most comfortable shoes.

The countdown has begun. Come November, and we will unveil our new identity.



Something big is gonna happen soon


Ahoy there everyone. It s been a time since we connected. But the buzz is on at way2sms. Because all this time we have been working on how to improve the experience for our consumers. Our facebook pages have seen a sudden spurt of posts, all of you have sent along many like s , which only goes to show how wonderfully we connect as a community.

Way2sms is going to get even more exciting, user-friendly and up with the times than ever before. You loved the convenience, we plan to give more of it to you. You loved the connect it offers, we plan to connect you to the whole world now. You loved the app, we shall now offer added advantages with it. To cut a long story short, we are going to get crisper, nattier and smarter, much like the consumers who are associated with us, who demand more things as technology takes a curve for the better.

There is no denying that connectivity is the mantra of today s day and time. And this is the reason why we have so many of you subscribing to the website as well as the app. Just to give you a heads up on how big the way2sms family is, we have a 45 million strong user base, which is extraordinary because we have reached here without any real ad spend. Therefore it has simply been on the steam of the product that we have such a strong user community. We have close to 1 crore screen views everyday. With 11,000 new users being added each day, way2sms has already established its position as a crowd puller as far as its services are concerned.

So what is the aim hereafter? As we embrace new users to our platform we want to be abreast with what is happening around us and keep our users informed of the same. We want our existing consumer base to enjoy the comfort of habit that they have built with us while also embracing new users and giving them their bang for the buck. So buckle up and get ready for an all-new exciting ride with way2sms. We are going to dish out something which is going to have you floored. Watch this space for more.



Revolutionary Free Talk Time features rolled out on way2sms

In 2006 - Way2SMS asked "Why can't personal SMSing be FREE?"

2012 - Again Way2SMS questions "Why can't mobile Talk time be FREE?"

Everyday you share so many links and exchange emails with your friends. Along with those, send our advertisers products or brands to your friends via Gmail and Yahoo mail. You get rewarded every time your friend visits advertisers website.

How Can I get Free Talk Time??

Your Contacts, friends and Social Connections are your asset. Now at Way2SMS, You can earn free recharge in 2 ways

1) Share & Win:

Share our advertiser Social ads to your facebook, Twitter friends .

You will get paid for every Unique visitor you drive to advertiser website.

2) Email & Win:

Recommend Our advertisers products services to your Gmail or Yahoo mail contacts.

You will get paid for every Unique visitor you drive to advertiser website.

Way2SMS will reward you with a certain recharge amount for every Unique visitor you drive to advertiser website. You can Convert this amount to recharge after Reaching Rs.10. Way2SMS Supports recharge on all major telecom operators In India.



Safety: Keeping Your Account Secure

Safe SMSing: The Basics

We want Way2sms to be a safe and open portal. This help post provides some information and tips to help you practice safe SMS ing and keep your account secure. Here are some basics:

  • Use a strong password.
  • Watch out for suspicious links, and always make sure you re on before you enter your login information.
  • Don't give your username and password out to untrusted third-parties
  • Make sure your computer and operating system is up-to-date with the most recent patches, upgrades, and anti-virus software.

We're working to improve our responses to security threats, but user accounts and computers can sometimes become compromised by phishing, hacks, or viruses. If you think your account has been compromised, We suggest to change your account password. The immediate solution to fix it quickly!

You can help protect your account by following some easy precautions, discussed below.

Use a Strong and Unique Password

When you set up your account, be sure to choose a strong password (at least 6 characters that include upper and lower case characters, numbers, and symbols). We highly recommend that you use a unique password for each website you use; that way, if one account gets compromised, the rest are safe.

Also, please use a secure and private email address to associate with your Way2SMS account. If you forget your password, you'll be able to get instructions for resetting it emailed to that address.

Always Check that You're at Before Logging In

Phishing is when someone tries to trick you into giving up your username and password, usually so they can send out spam to all your contacts from your account. Often, they ll try to trick you with a link that goes to a fake login page.

Make sure you're on before logging in: Whenever you are prompted to enter your Way2sms password, just take a quick look at the URL and make sure you're actually on

You can find the URL in the address bar of your browser. Way2sms domains will always have the as the base domain. Here are some examples of Way2sms login pages:


Phishing websites will often look just like Way2sms's login page, but will actually be a website that is not Way2sms. Here are some examples of URLs that are NOT Way2sms pages:


If you think you may have been phished, change your password as soon as possible

Log in directly at if you're unsure: If you re ever uncertain of a website, just type into your browser bar, hit enter, and log in directly from our homepage.



What we've been up to

This is not a proper blog post, but more of a status update.

Have you spotted our new "Get Free Recharge" feature in Way2SMS?

Yes, We are experimenting with the revolutionary concept to offer "Free Talk time" to our users. We are glad to say that we have had overwhelming response during the trail period. With all this energy, we are gearing up to revolutionize "Free talk time" in a big way. Currently, The whole team is busy with last minute bug fixing and GUI beautification tweaks. So, we are just a few days away to roll out this to all of you.

More information to follow soon



I Promise

We know many of you are facing delivery issues and partial service disruptions from last 6 weeks. The dynamics of the message termination has changed totally due to the TRAI New guidelines. Also, the service disruptions began after the implementation of the SMS Spam guideliness by TRAI . Being the Leader in the person to person messaging, Way2sms strictly adheres to TRAI guidelines in order to protect consumer privacy from SMS spammers .

However, I wanted to reassure you all that we are working hard to improve the quality of delivery and I Promise.. we will soon come up with a good news.

Raju Vanapala,

Founder & CEO, Way2SMS.



The inside-view of our office.

We'd love to show off our office. We feature one picture every week from here onward.

Snap taken at 2AM in the night....




Diwali on Way2SMS:Almost a Record-breaker

On Wednesday, we saw a huge traffic spike due to Diwali. During the early hours of the day we have observed steady raise in the message submission, and this reached to peak by 11 AM. In fact, by 3PM, the count of messages per hour was nearing 3 times average hourly levels.

The spike was so structured and we nearly assumed it was a record.

A search of our database, though, revealed an even busier hourlong period on 31st night. On Wednesday, OCT 26, the 11AM IST hour was almost a record, with above 5 times average traffic.

We re thrilled that people across the world are using way2sms to share about their exciting diwali moments with their closest friends and family, and we look forward to seeing this record broken again and again over the coming months.



Changes to way2sms platform according to new SMS regulations by TRAI

Dear User,

As many of you may be aware, the Telecom Regulatory Authority of India (TRAI) recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. Starting from sept 27th 2011 every SMS service provider has to adhere to the new TRAI NCPR (National Customer Preference Register (NCPR)) guidelines. Check for more details on new TRAI guidelines.

Being the Leader in the mobile messaging, Way2sms strictly adheres to TRAI guidelines from Sept 27th in order to protect consumer privacy from SMS spammers. As part of implementing new TRAI guidelines, way2sms has worked tirelessly to further upgrade our internal processes, technology, and team to ensure smooth functioning of the whole messaging activity on way2sms.

In order to adhere to TRAI guidelines way2sms is also changing its messaging policies from 27th of Sept. 2011 onwards.

Changes on way2sms

  • According to the New TRAI guidelines,Starting from Sept 27th 2011 messages sent via way2sms does not deliver SMSes to DND Registered mobile numbers. However, Way2SMS displays DND Registered mobile numbers data while submitting your message.
  • Also Way2SMS is changing its group Message structure. Messages sent via way2sms will be sent as TD- 677800 (677800 is the Unique number allotted by Telecom operator to way2sms) as the sender.Your Mobile number and a 8 letter Nick name will be inserted in your message by default.No longer you can send SMS with mobile number as sender.However you can continue to enjoy 140 characters message same as before.
  • Also According to TRAI new regulations, way2sms does not allow messaging between 9PM to 9AM every day.

We seek your understanding as we continue to employ our best efforts to ensure smooth functioning of the way2sms platform.

We regret any inconvenience caused to you.

Enjoy SMSing

Way2SMS Team.

Note: Way2SMS doesn't Send group SMS to DND registered numbers. To Receive Messages from group sms you must de-Register by texting STOP DND to 1909.



Less than 10 sec SMS delivery Bench Mark

Every day, millions of SMSes are being sent via Way2SMS. The numbers are growing rapidly. The following numbers tells the story of how we ve grown over the past 3 years in terms of number of SMS delivered per day.

Users were sending over 3 lakh SMSes per day in 2008. By 2009 that number was 15 lakh SMS per day, and by 2010 it has grown to 75 lakh per day. Today we are delivering more than 15 million SMS per day. That s an average of 250 throughput per second.

As we consider Way2SMS messaging as highly time critical messaging, we have tailored our platform to deliver every single message (either from quick SMS or sent from group SMS) in less than 10 seconds time. Currently our platform can handle up to 1000 SMS per second and can be scaled easily up to 2000 SMS per second.

As an undisputed leader in messaging, we continued our innovation by building top quality platform with redundancy at every level to ensure zero loss of messages during the message transmission. With our engineers continuous efforts, we have achieved over 95% delivery rates in less than 10 sec during the last month.

Also, a dedicated monitoring team continuously checks deliveries to various networks in different circles. This ensures identifying delivery issues to various networks in matter of few minutes, helps us to coordinate with telecom operators to resolve such issues in quick time.



All about WAY2SMS Blog

We have seen explosive growth in the last couple of years. We have been adding a million new users for every 40 days. As a result, tens of thousands of mails, requests and feedbacks sent to Way2SMS every week - inspired us and got us thinking.Over the last couple of months, I have been trying to figure out ways to reach out, listening, and generally get more in touch with those outside of No.89,Jubilee Hills, Hyderabad.

The first visible and quick result of that is WAY2SMS BLOG. I hope this will bridge the gap between you and Way2SMS.As you might expect, the first post is by Raju Vanapala , CEO of Way2SMS. Over the coming weeks and months, other folks from our team will make appearances to talk about who they are, what they do, and so on.

at Way2SMS Blog, You could find posts on Feature updates, Whats going on at Way2SMS, New features, Answers to user FAQs, Technology awareness, Insiders (Engineers, UI designers etc.,) experience, Behind the screen stories and Our milestones

If there are topics you'd like to see show up on the blog, post a comment to let us know.

Stay Connected, Lot more to come


Raju Vanapala


raju at

On twitter @rajuvanapala